spiritsNEWS June 2016

Award winning prevention campaigns

A campaign by the Polish Spirits Industry of Employers Association running at retail level “Here we check if you are an adult” has received an award in a competition for the Social Campaign of the Year 2015, in the CSR Educational Programs category.  The judges stated that they were impressed by the organisation’s ability to create a positive message, the purpose of the campaign to prevent alcohol being sold to minors combined with the aesthetic qualities and how it was addressed to both youth and retailers (read more here).

 

 In Spain, the National Federation of spirits producers (FEBE) has been granted the White Cross of the Order of Merit of the National Plan of the Ministry of Health.  The award is the public recognition for the excellent work done by the federation in their efforts in preventing abusive drinking, in promoting responsible drinking and fighting permissiveness towards underage drinking and other groups.  This is the first time such recognition has been granted to the alcohol beverage industry.  FEBE has been implementing high quality prevention programmes for more than 20 years.  The most recent one: “Minors, not a single drop” is delivered in more than 100 cities across the country thanks to a growing network of so-called “connected cities”.  Recent data (ESTUDES and HBSC) confirm a huge decrease in underage drinking in Spain

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