Since Bulgaria joined the EU in 2007, the road fatalities (all causes) decreased by almost 30% but since 2014, the number rose again (+7% between 2014-2015). As a result, the Bulgarian Association of Spirits Producers and Importers in partnership with the Union of Bulgarian Automobile Drivers and Bulgarian Traffic Police launched a new campaign targeting novice drivers to hammer home the message that drinking and driving do not match.
The programme that started in September 2016 is to run until the end of August 2017. Educational leaflets and a movie called "The moment is never only one” were developed and distributed to driving schools in Sofia and around the country. An agreement was made with driving instructors to dedicate a full session of the entire course to responsible driving using the campaign material.
To-date, 3,000 educational leaflets were distributed along with the movie to 23 driving schools (annual average number of driving students per location is 90-120). The Bulgarian traffic police support the programme and have decided to order an additional 6,000 educational leaflets to give away to all new drivers when they get their first driving licence at local police stations.
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