For many years, spirist EUROPE and its member companies and trade associations have been engaged in fighting drinking and driving to join. That’s why we are fully committed to the call made by TISPOL, the European Traffic Police Network.
TISPOL invites anyone from governments, private organisations, public agencies, charities, colleges or universities to get ready for 26 September and join #ProjectEDWARD by organising a #roadsafety action for the European Day Without A Road Death. People are invited to organise Road Safety Days across Europe and register them on roadsafetydays.eu. Furthermore, people can make a commitment by signing a pledge on projectedward.eu and being part of the social media campaign with #ProjectEDWARD.
For the fourth year in a row, project EDWARD – the European Day without a Road Death – is taking place on 26 September 2019, following the European Mobility Week. The objective of this initiative, launched by the European Traffic Police Network (TISPOL) and supported by the European Commission, is that no one should die on the roads of Europe on EDWARD Day.
As in the previous years, Project EDWARD was a great success in 2018. More than 100 road safety actions were organised across Europe, including information and awareness-raising activities in schools and companies, workshops, conferences and competitions. In addition, the #ProjectEDWARD social media campaign made a great impact on social media with a Twitter reach of 25 million on 19 September and a total reach of 37.2 million, from 11 June to 21 September.
As spirist producers, we are fully convinced that joint efforts on both awareness and education, coupled with efficient enforcement of law are key to reduce road injuries and fatalities. Initiatives such as as Project Edwards, and before the the pan-European Designated Driver campaign or the European Road Safety Charter are key to promote collaboration among stakeholders to achive behavioural changes, a key to success!
