Discover all our initiatives...

Centuries of skill, culture and tradition go into making fine spirits, and for generations people have enjoyed them with their feet up in front of the fire, sitting around a garden table in summer or during celebrations with family and with friends.  

We acknowledge that our products can be, and are abused and misused by a minority and the consequence of that misuse is a blight on our society and on our sector.  

Actions are being taken by civil society, politicians, law enforcers, and drinks producers and retailers alike to increase awareness of the dangers associated with harmful drinking, and to promote responsible attitudes to drinking, especially among those at risk, in particular underage people (e.g., workshop on school/parents education programmes in the EU).

For many, many years, spiritsEUROPE has also encouraged companies to uphold the highest standard for commercial communications.  Guidelines covering the content and placement of our commercial communications online and offline are regularly updated and we offer face-to-face training sessions to marketing professionals.

Click on the boxes around this page to see some of our achievements. For additional detailed information, please visit the Spirits & Society section. 

A Spirit of Responsibility