spiritsEUROPE, the trade association proudly representing the European spirits sector, yesterday hosted its annual Spirits Summit – entirely virtually for the 1st time.
Among others, the summit heard from:
Commenting on the event, spiritsEUROPE Director General Ulrich Adam said:
The Spirits Summit is a favourite fixture in the Brussels winter calendar. Although we all missed the opportunity to gather this year in good company and good cheer over a cocktail, we were delighted to have an excellent audience, not to mention superb speakers and a challenging agenda.
Across two panels – focused on what’s next for EU Trade Policy and the importance of digital innovation for a sustainable post-COVID recovery – we heard from leading experts and were left with fresh insights.
The Covid crisis has taught us a lot about our own sector, and we recognize that the priorities of our consumers will adapt post-pandemic. We are determined to make it more sustainable and more technologically advanced to respond to recent trends.
A summary of the proceedings has been posted on Twitter using the hashtag #SpiritsSummit and a full recording of all sessions can be found here.
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For further information or for interview opportunities, please contact:
Ulrich Adam, Director General - Tel: + 32 (2) 477636751 - firstname.lastname@example.org
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