Press releases

Brussels, 10 May 2022 – Today, spiritsEUROPE launched a new educational online quiz for adults in 12 European countries and 13 languages to raise awareness about responsible drinking. The quiz is part of the spirit sector’s commitment made under the European Commission’s Code of Conduct on Responsible Food Business and Marketing to roll out responsible drinking initiatives in all EU Member States by 2030.

“The quiz is the latest addition in our broad range of Responsible Drinking Initiatives which are designed to raise awareness about the dos and don’ts of moderate consumption and help shape a social environment supportive of balanced lifestyles”, said Ulrich Adam, Director General of spiritsEUROPE.

The quiz provides information, guidance and answers to key questions such as: How to differentiate between moderate and excessive consumption? When to enjoy a drink and when to refrain? What differences exist between alcoholic beverages?

Raising awareness and increasing knowledge is an important element in the quest to promote responsible drinking behaviour. Brands, companies and producer organisations have been rolling out such initiatives across Europe for many years. Launched in 12 different countries and 13 languages, some of the questions and answers are adapted to local contexts.

The new initiative is part of spiritsEUROPE’s commitment under the EU Code of Conduct on Responsible Food Business and Marketing Practices, which was launched by the European Commission in June 2021. spiritsEUROPE pledged to coordinate and implement responsible drinking initiatives in all EU Member States in all official EU languages by 2030.

“It is extremely encouraging to see that, in recent years, positive changes in favour of responsible drinking have started happening across Europe. Heavy episodic drinking, drink-driving, or underage drinking have all broadly declined. This suggests that targeted harm reduction efforts do work. This is both an inspiration and motivation for us to pursue and reinforce our European and local initiatives as is the case with the Responsible Drinking Quiz”, concluded Ulrich Adam.

ENDS