With more than 250 different EU spirit GIs and GI spirits making up two thirds of EU spirits exports, the Geographical Indications system is of fundamental importance for Europe’s spirits sector. Protecting long-standing local traditions whilst guaranteeing highest production and quality standards, GI spirits are a hallmark of social, economic and environmental sustainability.
We greatly appreciate that the new rules will strengthen GI protection, including online, and structurally support our shared sustainability ambition. GIs spirits are a best-case example of how comprehensive sustainability approaches can grow and develop organically over time in local communities which produce, enjoy and share these high-quality products. The new rules will structurally support our continuous sustainability journey in the years ahead.
Sustainability is a way of life deeply rooted in the terroir in which fine spirits are produced – and as diverse as European landscapes, climates, and communities. Sustainability in the south of Spain may look different to sustainability in Germany’s Münsterland. The new rules will reinforce ambition on our shared sustainability objective yet allow flexibility for different pathways to develop and progress locally.
Other important points addressed in the revision have been the future role of GI producer groups both inside and outside the EU as well as the protection of GI spirits when used in foods and in the online environment, which is becoming increasingly important in times of increased e-commerce and online sales.
