More than just a pretty wrapping: the essential role of packaging for spirits

spiritsEUROPE cordially invites you to our 1st Packaging conference

Spirit drinks are closely linked to their packaging.

Iconic packaging is one of the key identifiers of specific spirit drinks and plays an important role in the premiumisation process.

The upcoming revision of the EU Packaging & Packaging Waste Directive will impact on our sector and will allow us to actively drive our sustainability agenda ahead.

Join the first spiritsEUROPE conference on packaging to discover the role different packaging formats play for our sector, their individual sustainability credentials and ambitions.

Our expectation is to convince you that for spirits, packaging is “more than just a pretty wrapping”!

Confirmed speakers include:

  • David Buhe (European Commission - DG ENV)
  • Adeline Farrelly (FEVE – the European Container Glass Federation)
  • Krassimira Kazashka (FEFCO - The European Federation of Corrugated Board Manufacturers)
  • Emily Lin (Diageo)
  • Francesca Stevens (EUROPEN)
  • Robert-Jan ter Morsche (MPE – Metal Packaging Europe)
  • Mike Turner (ECMA - the European Carton Makers Association)

We look forward to welcoming you and to engage in lively discussions with you!



Full programme HERE

Report of the day HERE

PowerPoint Presentations HERE

* By registering for this Zoom event, you agree to the processing operations on personal data, linked to the organisation, management, follow-up of our webinar. Purpose of the processing operation: spiritsEUROPE collects and further processes your personal data to provide you with information about the conference (before, during and after) and to process your application for participation in that conference.  The audience and non-speaker participants are not photographed individually or in groups.  Nor will there be photographs of the whole event/audience. Your personal data will not be used for any automated decision-making including profiling.  For more information on our Privacy Policy:


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