Spirits Producers & Producer Organisations Formally Unite As The World Spirits Alliance

Geneva, 9 July 2019 – Spirits producers and producer organisations from across the world joined forces today in Geneva for the formal creation of the World Spirits Alliance (WSA), an international trade association dedicated to representing the views and interests of the spirits sector at the international level.  Following many years of successful cooperation, members decided to set up a dedicated, formal organisation to act as the common global voice for the distilled spirits sector.

WSA will act as a representative partner and interlocutor before international organisations, such as the World Trade Organisation (WTO), the World Health Organisation (WHO) and the United Nations (UN).  WSA and its members will continue to pursue the elimination of tariff, non-tariff barriers, and discriminatory taxes, fair, transparent and evidence-based regulation, adequate excise tax structures, proportionate evidence-based public health measures for distilled spirits and ambitious strategies to combat illicit alcohol.

Many of us have been working together for nearly two decades, hence setting up a formal trade association to act as a united global voice on the integrity and social responsibility of our spirits industry is a natural and important step forward. Distilled spirits are a vibrant and highly dynamic sector with a unique diversity of products and producers across the world,” said Marie Audren who will act as Secretary General for the WSA.

“The aims of the WSA are to create a common platform for exchange and have a representative body that will allow us to comment on issues of global relevance, particularly in the areas of trade and regulatory policy, and help develop a positive environment for the sustainable success of the sector,” said Rodolfo González González (Camara Nacional de la Industria Tequilera) who was elected as first President of the WSA.

WSA members represent producers of products such as Baiju from China, Tequila from Mexico, Brazilian Cachaça, Indian IMFL, Cognac and internationally traded whiskies like Scotch Whisky, Irish Whiskey and American Bourbon (to name but a few).

 “Distilled spirits are celebrated and responsibly enjoyed around the globe and generate jobs, economic growth and tax revenue in the countries where they are produced.  At the same time, in many markets around the world, distilled spirits are heavily taxed and regulated, and we face trade barriers that are only applicable, or applied more excessively, to distilled spirits. This situation needs to be reviewed and addressed,” said Amrit Kiran Singh (International Spirits & Wines Association of India) who was elected Vice President.

We want to demonstrate to national authorities that we are committed to responsibility and that advancing fair treatment of spirits products in the marketplace will have a positive impact on their economies,” concluded Chris Swonger, President and CEO of the Distilled Spirits Council of the United States (DISCUS).

WSA and its individual members are committed to responsible production, advertising and marketing practices and to encouraging adults who choose to consume spirits, to do so responsibly and in moderation.


Note to editors

The WSA Secretariat is currently serviced by spiritsEUROPE. For more information, please contact:  Ulrich Adam, Director General of spiritsEUROPE Tel: +32 477 63 67 - adam@spirits.eu


@spiritsEUROPE              #WorldSpiritsAlliance

The WSA membership includes trade associations and producers of distilled spirits from across the world:

  • spiritsEUROPE
  • Asia Pacific International Wines & Spirits Alliance Limited
  • Camara Nacional de la Industria Tequilera
  • The Scotch Whisky Association
  • Association of Canadian Distillers
  • Pernod Ricard
  • DIAGEO
  • International Spirits & Wines Association of India
  • Japanese Spirits Liquor Makers Association
  • Brown-Forman
  • Distilled Spirits Council of United States
  • Spirits New Zealand
  • Rémy Cointreau
  • Beam Suntory
  • Spirits & Cocktail Australia
  • Campari
  • Edrington

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09.07.2019 Spirits Producers & Producer Organisations Formally Unite As The World Spirits Alliance