spiritsNEWS December 2023

Spirits Tourism: a cocktail of experiences showcasing the know-how of a traditional sector

Xmas is around the corner and you are planning a short trip somewhere in Europe. Then, don’t miss out on the great experiences the spirits sector and its partners can offer to you all in beautiful places to discover in the rural areas of the European regions!

Tourism associated with the spirits sector enables the general public to better understand the manufacturing process of beverages linked to local and ancestral know-how. This form of tourism offers a multiplicity of experiences accessible to any type of audience, with the cultural aspects combined with the craft dimension.

Read the full article published in The Brussels Times to discover the size of spirits tourism in Europe, a real alternative to mass tourism helping to preserve traditions in rural areas and supporting the development of new skilled jobs across the value chain.

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