Last December, the French organisation Avec Modération! - together with the association of convenience stores - launched a new campaign to support the prohibition of selling alcohol to minors. Almost 6,000 food convenience stores out of 8,000 across France joined the campaign.
The aim of the campaign is to underscore the importance of not selling alcohol to minors and the risks associated with underage alcohol consumption. Posters are clearly displayed in the aisles which sell alcoholic beverages in order to inform customers of the law. A fact sheet is distributed to staff in each participating store to remind them of the rules and to provide practical advice on what to do if a minor tries to purchase alcoholic beverages of any type (read more here).
