spiritsNEWS October 2020

Denmark signs Memorandum of Understanding (MoU) on consumer information

On 22 September, VSOD, the spirits association of Denmark, became the latest signatory to the MoU. While not a member in spiritsEUROPE, VSOD’s signing up shows the openness and feasibility of our self-regulatory approach to boost consumer information about spirits across the whole of Europe.

The support of national associations is integral in the success of the MoU to ensure its provisions are explained to, and adopted by, local spirits producers.

spiritsEUROPE hopes to see further positive engagement from a number of our national associations from across the EU, and we hope to see further sign-up in future! It is through securing the support of our members that our annual targets will be met and we are confident that the 2020 target will be achieved – again, another vote of confidence especially when we consider the difficulties this year has brought with it. 

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