On 30 May 2024, the Association of Alcoholic Beverage Companies (ENEAP), represented by Efie Boura (Vice-President) and the Greek Federation of Spirits Producers (SEAOP), represented by Haris Mavrakis (President) co-signed the spiritsEUROPE Memorandum of Understanding (MoU) – the spirits sector’s self-regulatory commitment on consumer information.
Like the other associations and major companies across Europe that have co-signed the MoU, ENEAP and SEAOP are committed to encouraging and supporting their member companies with specific guidance on the implementation of the principles set out in the Memorandum, including:
Through this MoU, companies involved in the production and marketing of alcoholic beverages are responding to citizens' expectations regarding the energy value and ingredients of alcoholic beverages.
By co-signing the Memorandum of Understanding in Greece, ENEAP and SEAOP are establishing best practices to which they are voluntarily committed, thereby setting a positive example for the industry as a whole.
As every year, spiritsEUROPE will publish its formal implementation report about the overall rollout progress of the MoU later this month.
