Bulgaria, Czech Republic, Romania, Finland, Latvia, Greece, Spain, Ireland, Germany, Estonia and now Hungary are the countries visited as part of the spiritsEUROPE commitment to the European Alcohol & Heath Forum to continuously train marketing professionals in agencies and companies. The training workshops are organised at national level, in partnership with the self-regulatory authorities, for the local stakeholders in production, distribution and advertising to rehearse knowledge and skills on advertising standards in general - and digital media in particular. In Hungary, 28 professionals joined the interactive session.
Contrary to common belief, it is not because minors are on social media, and spirits companies are on social media, that the two interact with each other. Indeed, digital and social media platforms allow for better safeguards and refined targeting to ensure commercial communication is intended for adults only. By selecting ‘wine and spirits’ when creating a Facebook page for example, the content/shares/likes of the page are only visible to Facebook users above legal purchase age in their countries.
As spirits producers, we take our responsibilities regarding the marketing of our products very seriously and operate to the highest standards. Constant changes in the nature of advertising and the prevalence of social media require the evolution of our codes of best practice, and subsequent training of professionals about responsible content and placement of marketing communication.
You want to test your knowledge on our marketing rules? Then please click here!
