European craft distillers are calling on the EU and national governments to support their efforts to grow and become more resilient. As part of a new campaign called #SpiritsVoices, we have been speaking with a number of craft distillers across Europe about current issues such as inflation, their adoption of digital labels, and challenges around complying with different EU regulations.
Craft spirits are growing in popularity as European consumers – who are often drinking less, but seeking out more premium products – become more interested in the provenance and production of the drinks they consume. In recent years, small and medium enterprises (SMEs) across Europe have produced excellent products that meet consumers’ needs while becoming engines for job creation and growth in rural areas.
In addition to having to manage the setbacks caused by covid-related restrictions, craft distillers are operating in the face of numerous challenges such as trade disruptions, supply-chain issues, and inflationary pressures. Through the #SpiritsVoices campaign, spiritsEUROPE aims to bridge the gap between craft distillers and policy-making to highlight the difference that fair regulation and adequate support from both the EU and national governments could make.
spiritsEUROPE met with three distillers from Ireland, France, and Germany: Michael Clancy of Lough Ree Distillery, Christophe Dupic of Rozelieures, and Dr. Thomas Lesniowski of Sauerländer Edelbrennerei. In turn, these small business owners spoke to us about how they deal with major inflation- and supply-chain-related challenges while operating under complex regulatory environments often marked by red tape and high taxes. SMEs are the backbone of the European economy. To unleash their full potential, we must find ways to alleviate current pressures and devise adequate policies to support them.
Ulrich Adam, Director General*
*In his capacity as permanent representative of SPRL ADLOR Consulting
