Trade Review 2018 - 19 June 2018
(François Collache - Sopexa; Angelos Pangratis - EEAS; MEP Christofer Fjellner; Darya Galperina - Pernod Ricard; Marie Audren - spiritsEUROPE; Everton Viera Vargas - Ambassador of Brazil)
Trade is a matter of trust.
So in order to put your trust in trade, you need reasons to believe.
Europe’s spirits sector is uniquely placed to give you good reasons to believe in the tremendous value of rules-based trade relationships and the mutual benefits they convey on those who engage in them.
You can find some of the most compelling reasons on why it is wise to put your trust in trade in our 2018 Trade Review.
Take a close look and learn about some of its impressive findings: every hour, every day of the year, sales of European spirits abroad generate €1.2 million for the EU. This means that sales of our iconic spirits around the world add up to €10.7 billion each year, making it one of Europe’s most valuable agri-food exports.
The benefits of our strong track-record in trade are substantial and tangible – and can hardly be overestimated, particularly for the many rural and agricultural communities in which most of Europe’s spirits production is located.
Moreover, our products convey unique messages and insights about Europe’s culture, craftsmanship, local tradition, and savoir vivre – and we firmly believe that these are worth sharing with the world.