In June, we launched our Annual Impact Report 2024 which summarizes the scope and reach of its Responsible Drinking Initiatives (RDIs) across Europe. Entitled ‘#UnitedinModeration: the Power of Partnerships’, the report highlights some of the most promising and successful partnership approaches supported by spirits producers in Europe, impacting millions of people each and every year.
In the foreword of this new publication, our President Ian McLernon underlines the commitment of our sector to fostering a responsible drinking culture and promoting moderation in the enjoyment of alcoholic beverages. He expressed his gratitude to the sector for the significant strides made in recent years to enhance consumer awareness, education, and attitudes towards responsible alcohol consumption. Over the past decade, Europe has seen encouraging declines in key indicators of excessive and harmful drinking. These positive trends highlight the critical need to continue our collective efforts in promoting responsible drinking habits and supporting the freedom of adults to make informed decisions about their alcohol consumption.
The sector advocates for the approach taken by many EU Member States to develop national low-risk drinking guidelines which encourage moderation and provide practical guidance. These guidelines are typically disseminated with the help of dedicated information and education campaigns.
Looking ahead, the spirits sector remains fully committed to promoting partnership approaches and leveraging innovative technologies and scientific evidence to develop cutting-edge prevention campaigns that make a tangible difference on the ground. By working together, we can empower individuals to make informed, responsible choices and foster a culture of moderation in Europe.
Explore the entire report here.
