Spirits drinks producers wish to inform consumers about a variety of sustainability aspects related to their product: This often includes information on the sorting and collection of the packaging as well as details on recycling and recycled content of spirits drinks packaging. This information – and rules on how it needs to be delivered to the consumers - can differ between EU Member States and globally. To ensure consumers are informed correctly, wherever they are, digital consumer information holds the key and geo-localisation enables precise information matching.
In the past years, spirits drinks producers have become increasingly invested in tracking and addressing their performance in terms of environmental sustainability. In parallel, consumers show an increasing interest in how the producers of food and drinks address sustainability. As a result, many companies publish sustainability reports and invest in activities to improve and increase their positive impact on the environment. This plethora of information – which is changing quickly as progress is made – is best communicated digitally to allow for information to be up to date when they reach consumers.
